The Challenge of Insuring Your LaptopEveryone's hometown is famous for something - even if that something is being boring. Mine is a place called Hartford, Connecticut, a city which, besides being pretty boring, is home to many giants of one of the most boring industries known to man: insurance.I've always been amazed at how clean the insurance business is. It all runs on paper, with no need to produce anything physical except more paper. Even most of the promotional items and giveaways are paper (with calendars being the most common). Probably the most amazing thing about the insurance business is that the people in it really believe it is both honest and interesting. All kidding aside, insurance - the ability to manage risk, both business and personal, and hedge your bets - is one of the key foundations of the world economy. It might best be described as one company betting that nothing will go wrong against customers who worry that something will. In this modern information era, the most valuable commodity that most companies possess is their data - that unseen, intangible information held in big visible, tangible machines parked in secure, locked rooms and managed by highly paid professionals. Not surprisingly, most insurance companies offer plans to protect their corporate customers from data loss in addition to the regular fire and disaster stuff. But what about the notebook-sized PC that you can easily swing over your shoulder and carry with you anywhere? Today's laptop computers, used by all kinds of people from all walks of life, can cost as much as a new car. So, naturally, insurance companies are... what? Finding insurance for one's laptop in Japan is a challenge. Like most business arrangements here that involve some risk, deals are negotiated on a case-by-case basis. After speaking to several insurance underwriters and customers, though, as well as some people who have had their laptops stolen, I can offer the following advice for those of you looking to protect your portable PC.
In short, insurance brokers shy away from covering laptops for individuals because of the high incidence of theft (especially at overseas airports), insurance fraud in post-bubble Japan (though risking a five- to ten-year sentence on fraud charges to upgrade your 486 to a Pentium isn't very smart), and the fast depreciation of a laptop computer (its value will be almost zero in 24 to 36 months). There is little interest in the insurance industry about offering coverage specifically for portable computers, since the risk/return ratio doesn't make it a profitable venture. Some of the companies I spoke with were "willing to consider" laptop coverage on a case-by-case basis, but none were eager to be mentioned in this column. Obviously, "willing" does mean particularly interested in doing such business. If this attitude changes, you'll see it here first. (Any readers who have succeeded in getting affordable insurance for your laptop here in Japan, please drop me a line.) Given today's business realities, my advice is to resort to the time-honored method of protecting yourself against what little theft there is on a Japanese street: look as unpleasant and unprosperous as possible, and act crazier than any potential attacker. And if that doesn't work, practice asking for directions to the nearest koban (police box) in Japanese. Thomas Caldwell is a radio correspondent and Japan marketing manager for the United Press International Tokyo Bureau. E-mail:caldwell@gol.com. |