Mondex International's long-time efforts to bring electronic money to Japan
may finally be paying off. Early this year, two major finance/credit card companies
here agreed to purchase the Mondex electronic money franchise for Japan, and use
of the Mondex card in this country should be possible by year-end. But the question
is will Mondex be enthusiastically adopted by the Japanese - traditionally conservative
when it comes to financial affairs.
The new Japan mondex franchisees are Sanwa Bank, a major
city bank, and JCB, Japan's largest credit card company. Sanwa
Bank also acquired a 2.5 percent share of Mondex International.
Originally, Mondex Japan was to have been formed a few years
ago, with the Industrial Bank of Japan taking the lead for
local implementation. Under pressure from its poor financial
performance and bad loan problems, the Industrial Bank decided
not to join the Mondex operation, leaving Mondex International
struggling to find Japanese participants over the last few
years. In April, with Sanwa's and JCB's participation wrapped
up, a renewed Mondex (Japan) promotion consortium was established,
comprising Hitachi, Oki Electronic, Matsushita Electronic
Industrial, Fujitsu, Dai Nippon Printing, and Toppan Printing.
Japanese bank support crucial
"Involving a Japanese bank, the Sanwa Bank, was a significant
event for Mondex," says Akira Otsuka, a researcher at
Nomura Research Institute (NRI). "After Sanwa Bank joined
Mondex, the credit card companies have come to perceive that
Mondex is the most plausible electronic money scheme, since
it is supported by a Japanese bank. If Mondex succeeds in
attracting more Japanese banks - like Sakura and Asahi - it
is highly likely that Mondex can be successfully accepted
in Japan."
Other e-money projects in Japan
Visa, meanwhile, has not been idle. The international credit
card giant has been conducting a trial with its VisaCash system
since July 1998 in Tokyo's Shibuya shopping and entertainment
district, and other players include NTT, who has been running
its Supercash project since April this year, and the Ministry
of Posts and Telecommunications (MPT), who has been testing
an IC card for postal savings in Saitama Prefecture since
February 1998. However, none of these systems are interoperable,
and use of each e-cash card is limited to each trial area,
making it one possible source for the lack of e-money enthusiasm
seen so far. According to an NRI survey report published in
December 1998, some 700 people (approximately half of the
respondents) replied that they didn't know about electronic
money at all.
Second wave e-money
Mondex International itself admits that the first stage of
their strategy has failed. "The fist wave of electronic
money had a mismatch in terms of technology as well as targets,"
said Chris Potts, deputy chief executive of Mondex International.
"The lack of success was due to being driven by technology-push,
not by market-pull." But he also stressed that another
wave of electronic money schemes are being planned. "With
the growth of the Internet, e-commerce business requires a
secure payment method. This change of business environment
is very important for our growth."
Mondex with MULTOS
The biggest change in the next Mondex scheme will be the
incorporation of MULTOS (multi-application operating system),
an operating system for IC smart cards. To promote MULTOS
as the de facto standard OS for electronic money, a nonprofit
consortium - MAOSCO - was established in May 1997, supported
by American Express, Discover Financial Services, Dai Nippon
Printing, Europay International, Fujitsu, Geisecke & Devrient,
Hitachi, Key Corp., Motorola, Siemens-Nixdorf, and Mastercard/
Mondex International.
With MULTOS on its card media, the new Mondex scheme is now
attracting interest from Japanese credit card-related companies.
Mycal Card has announced that the company will replace their
5 million existing credit cards with MULTOS cards in July.
LIFE has also announced that they will issue about 5 million
MULTOS cards.
"Japan is the most advanced market in the world in terms
of MULTOS adoption," said Nick Habgood, chief executive
of MAOSCO. "MULTOS is the only e-money standard which
Japanese companies can control." In support of his comments,
the MULTOS Network seminar held in Japan in April attracted
over 80 Japan credit card issuers. In addition, the most active
Japanese player - Hitachi - has announced several new MULTOS
projects. In 2000, Hitachi plans to distribute MULTOS cards
to its some 60,000 employees as their ID/cash/in-house cafeteria
cards. Later this year, the company will also release the
H8/3114 micro-controller incorporating MULTOS version 4.0
and a 16Kb EEPROM. Habgood said, "We have produced about
250,000 MULTOS cards so far, and have received more than 1
million orders for MULTOS chips worldwide."
MULTOS vs. Java card
MULTOS is not the only OS for IC cards. Sun Microsystems
has developed a Java-based card and Microsoft has developed
a Smartcard for Windows. The Java Card will be a tough competitor
for MULTOS, but is not yet widely used in systems in the field,
and the technology is not mature. The Java Card is trying
to cram Java (an object-oriented language designed for the
32-bit platforms) into existing smart card chips which are
generally built around 8-bit architectures. In order to fully
utilize the Java features, the smart card platform must become
more powerful than those currently available. Microsoft's
Smartcard for Windows has yet to be fielded at all.
MULTOS, however, has some limitations. All MULTOS onboard
applications must be written in a low-level assembler language,
called MEL (MULTOS Extension Language), which is not suitable
for high-level prototyping. However, a C compiler has been
developed to deal with applications written in the C language,
which is well suited to building embedded applications. MULTOS
also plans to enhance the MEL-to-C compiler to be able to
produce compact application code, allowing the application
to use very little memory on the card. The new C compiler
is scheduled to be released this summer.
Killer app tools
For the second round of e-money schemes, application tools
will be a key issue. In Europe, where digital satellite broadcasting
has become popular, the set-top box is one promising application
tool for e-money. The set-top box - connected to the Internet
via satellite - is an ideal venue for conducting online shopping
and using e-money payment methods.
In Japan - where satellite broadcast players are struggling
to survive - a different infrastructure will be necessary
for dissemination of electronic money. Candidates include
mobile phones connected to the Internet, POS (point of sales)
terminals, and PCs. Among these, the mobile phone seems to
be the frontrunner, since NTT Mobile Communications (NTT DoCoMo)
launched the world's first mobile phone Internet-based data
service this year. This may not help Mondex, however, because
NTT DoCoMo's e-money plans are based on their existing tie-up
with Sun Microsystems and the Java Card.
In the UK, a major cellular phone company - Cellnet - has
developed a GSM-based cellular phone system for VisaCash,
and the company is planning to develop a similar system for
Mondex. In Japan, however, Mondex's attractiveness for any
of the cell phone companies is an open question, as they seem
to be focusing on POS terminal applications. As Chris Potts
of Mondex International says, "the race is now on."
(Access www.multos.com
for more information on MULTOS - Ed.)
Noriko Takezaki is Senior Editor at Computing Japan.