CEO Interview: Masahiro Ito

Masahiro ItoMasahiro ItoBy Hugh Ashton -- J@pan Inc talks to the CEO of YAPPA Japan -- YAPPA was established in 2000 by Masahiro Ito, a 17-year-old high school student with an interest in design. After attempting to build a network to gather retail customer data using mobile phones and discovering that the mobile phone market at the time could not support his vision, he moved into the field of computer 3D design by partnering with and eventually acquiring an Israeli company that had developed a product that Ito considered would be valuable in Japanese e-commerce.

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Sending the Right Signals

Kiyofumi SomeyaKiyofumi SomeyaBy Joseph Greenberg -- Marketing for small and medium enterprise -- In the Japanese consumer market, without the right marketing, even the most brilliant products and original ideas can fall flat on their face. J@pan Inc spoke to Kiyofumi Someya about marketing in Japan, and specifically of the hurdles facing small-medium enterprises.

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Reinventing the Wheel

Dancoro WheelchairBy Anna Kitanaka -- Mitsuo Sawada - Inventor climbs mountains one step at a time -- Excellence in two areas of natural ability and an obsessive tendency seem to be a regular formula for the personality of an inventor. A deep-rooted sense of mechanics on the one hand, combined with a burning creativity on the other, is common to a number of the world's most celebrated inventors-add to this natural mix an obsession with making things and we have it, a simple flowchart for a highly productive innovator. Often these three ingredients of inventors manifest themselves in childhood-Galileo apparently made his own toys as a child while the boyhood Alexander Graham Bell reportedly used to experiment with his pet dog's vocal faculties by pressing on his pet's voice box.

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Discovering Kagawa

Kagawa -- Seto-Ohashi bridge at nightSeto-Ohashi bridgeBy Andrew Cockburn -- Surreal landscapes in Shikoku -- Stretching out on the deck of a ferry as it glides serenely across the Inland Sea, it seems as if spring has finally arrived. All around, the islands which the ferry passes on the way to its destination are blooming white and pink with plum and cherry blossoms. The temperature having finally risen enough for it to be a pleasure to be outside, it was time to take a break from the city and get away for a while to enjoy a bit of natural scenery and fresh air. For me, that means heading to Kagawa Prefecture, and getting out to the hundreds of islands that spread out across the sea between Shikoku and Honshu.

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Lacking in Style

Lacking in Style -- Photo 2: Lacking in Style -- Photo 2Tim Coghlan reviews Japan Fashion Week and ponders its failure to establish Tokyo on a par with Paris or Milan. -- Japan Fashion Week (JFW) in Tokyo was held from March 10-15 in various locations around Tokyo. After attending a fair portion of the 50 fashion shows held during JFW it was clear that it has a long way to go before it becomes truly international and part of the world fashion week circuit which is dominated by cities like Paris, Milan and New York. JFW—the country’s ‘official’ fashion week, has been attempting to gather momentum since it started in 2005. Yet, despite Tokyo being the fashion capital of Asia and certain Japanese brands being very popular overseas, JFW has been struggling to gain international attention for several reasons.

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Arrivals and Departures

Arrivals and DeparturesBrief biographies of who's coming and going in the foreign business community. -- In collaboration with Santa Fe Relocation Services Japan KK, the J@pan Inc Arrivals & departures column takes a look at some of the key figures of Japan's expatriate business community who are either just landing in Japan or flying off to new places. -- Denis O’Sullivan -- Guy Prendergast -- Anil Dwivedi -- Jan Stuve -- Tim Lester

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Back and Forward

DVDKen Worsley's nuggets of economic wisdom -- Domestic mobile handsets just not worth it... -- ...but TVs and camcorders are -- Toshiba reeling... -- Beware the Internet Service Providers -- Cut out the credit... -- Down the pan

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Classic Crossword

Classic CrosswordCompiler: Burnaby -- J@pan Inc is offering a prize of two free tickets to see Tokyo Sinfonia—Japan’s finest chamber orchestra conducted by Robert Ryker. All correctly completed entries will be entered into our prize draw. Please send answers to: J@pan Inc Communications, 3F Maison Tomoe Building, 3-16-1 Minami Aoyama, Minato-ku, Tokyo 107-0062

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New - J@pan Inc Classifieds

Jobs -- Services -- Groups/Events -- Support

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