Many businesses try to change...but few succeed.

At best, a few buzzwords and new reports become part of the company’s structure. At worst, programs crash and burn, and everyone becomes irreparably disillusioned with the revolving door of new-mission statements. According to David Shaner, a business consultant with a 100 percent success rate of change at companies including Duracell, Frito-Lay, Ryobi, and Gillette, the problem is that the implemented changes don’t address either individuals or the corporate culture. They’re only on the surface.