In looking at a lot of changes going on in and around the inbound tourism sector, it is easy to see how Airbnb has become a "new economy" lightning rod and change agent in Japan.
Who are the most desirable nationalities to target, on the basis of repeaters as a percentage of their country's population, proximity to Japan for travel convenience, and cultural factors.
In early 2014 the Japanese Financial Instruments and Exchange Act (JFIEA) was amended to allow easier venture-based crowdfunding for investment. Japan now has more than 50 crowdfunding platforms.