If you want to capture the essence of Japanese spirit you also need arts with a dash of stoicism, nuanced values, and a direct connection to Buddhist or Shinto philosophy.
Apart from getting smart phone savvy, NTT DoCoMo has also been looking to improve its market influence and thus earnings by getting into the content business.
A sector with highAPI usage is travel, where instead of painstakingly developing their own database hotel by hotel, travel agents these days link through an API to Booking.com and/or Expedia.