Fujifilm bought 10% shares in Australian company Cynata, who sublicences its core technology from the University of Wisconsin, USA, which allows it to induce massive amounts of iPS stem cells.
Problems that McKinsey ignores: entrenched bureaucratic thinking in government organizations JTA and JNTO, and the fact that currently the Japanese Inbound Tourism sector is pretty much controlled by foreign entities.
The one thing with all types of visitors is the problem which I call "nexus point real estate", meaning the availability of accommodation in key tourist locations around the country.