For a foreign customer who doesn't know the JTB name, it's a surprise when the Japanese web site suddenly demands a pre-payment and often with severe penalties.
As non-Japanese living here, with the high profile that comes from being different, we can play a pivotal role in helping to make things better. We can even build a business around being civic-minded residents.
I took a second look at the view and realized he was right, there was trash everywhere, particularly white plastic shopping bags, food and chemicals containers, bottles, and pretty much everything in between.