Back to Contents of Issue: March 2000
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by William Hall |
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Are today's Japanese children -- the next Internet generation -- going to hell in
a hand-basket?
According to the media, adults in Japan -- like the adults of any era in most countries -- regularly decry the attitudes, behavior, and manners of the younger generation; pundits despair for the future of the country in such hands. But what is the reality? To answer this question, the Tokyo Metropolitan Govern-ment conducts a study every three years among students in the third and fifth year of elementary school and the second year of middle school, as well as among mothers and fathers of students in these grades. The study series began in 1977, and the results of the eighth and most recent round, conducted in November and December 1998, were published last November. The study -- a hefty 433 pages in length -- provides a wealth of data and analysis on Japanese children's activities at and after school; children's attitudes toward school, friends, teachers, parents, and various life situations; parent-child relationships and parental attitudes toward child raising; the influence of parents' educational levels, financial well-being, and lifestyle on a child's development; and so on. Late to Bed After School Twenty percent of students
did not spend time speaking with their mother on the previous day versus 46% who
did not with their father, with both figures remaining virtually unchanged since
the first survey in 1977. Since the students were asked to fill in the grid in
30-minute units, it is possible that some of the students may have spoken briefly
with their parents for at least a few minutes, but this was not recorded. In any
event, the data does demonstrate the continued impact of the long commute and
long working hours on the father's ability to be involved with the children during
the workweek.
As the age of the student increases, the emphasis shifts increasingly towards academically focused classes at juku, attendance at which appears to have a positive impact on a child's grades in school. Sixty two percent of those students in middle school who considered themselves good students regularly attended academic juku classes. Education expenses (both regular school and juku/okeiko combined) made up some 11% of total family expenses, and the cost of attendance at juku averaged about ¥170,000 per year per family. The 1998 study confirms a trend that has been emerging in the past few survey waves: Children from wealthier families and from families where parents are more highly educated were more likely to attend juku than those from poorer families and those whose parents were less highly educated. Thus we are beginning to see the emergence of an educationally advantaged class in Japan, a trend that could have significant long-term implications. From a business perspective, the market seems ripe for an Internet-based-learning type of juku, that utilizes videogame machines (which are present in almost all households) as the medium of instruction. Self-Reliance Comparative data for the last four studies have been set out in Chart 2. Overall, the data shows a decline in the level of self-reliance for most tasks, with the most dramatic decline being in sewing on a button, dropping from 42% in 1989 to 20% in 1998. When analyzed by gender, girls showed significantly higher self-reliance than boys for "cleaning one's room" (61% vs. 46%), "sewing on a button" (26% vs. 14%), and "doing homework without being told" (71% vs. 55%). Are there future executives among these girls? Aberrant Behavior
Typologies of Children
Using multivariate analysis techniques, four typologies of children were identified. A brief description of each and its relative weight within the population are given below. 1. Iiko (Solid/dependable) 26% Follows the rules and is somewhat extroverted in nature. Given the significant changes
occurring in the Japanese economy and work practices, the impact of an aging population
and a scarcity of young people, and the increasing role that the Internet is expected
to play in society, the generally accepted rules of Japanese society are likely
to undergo some changes. It will be interesting to track how these typologies
hold up in the next survey in three years' time. In any event, Japan could probably
do with some more chakkari types at this point.
William Hall (williamh@isisresearch.com) is president of the ISIS/RBC/CORAL Group, which provides market research and consulting services in Tokyo. Report on the Lives and
Values of Young Children and Students in Major Cities, Tokyo Metropolitan Government,
Bureau of Citizens and Cultural Affairs, November 1999. Survey based on interviews
of students conducted at school; Parents completed self-administered questionnaire
at home. Schools chosen from wards and cities of Tokyo (systematic random sampling
basis), covering a mix of state and private schools. Completed interviews obtained
from 1,916 students, 1,772 mothers, and 1,582 fathers. |
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