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J@pan Inc Magazine Presents:
JAPAN INC NEWSLETTER
Commentary on Japan's culture, economy and society
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Issue No. 400
Wednesday January 31, 2007 TOKYO
Join 29,642 subscribers of JIN for FREE:
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Start a Company in Japan
Entrepreneur's Handbook Seminar 24th of Feb, 2007
If you have been considering setting up your own company,
find out what it takes to make it successful.
Terrie Lloyd, founder of over 13 start-up companies in Japan,
will be giving an English-language seminar and QnA on
starting up a company in Japan.
This is an ideal opportunity to find out what is involved,
and to ask specific questions that are not normally answered
in business books.
All materials are in English and are Japan-focused.
For more details: http://japaninc.com/terrie_lloyd/
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CONTENTS:
@@ VIEWPOINT: Whereto Fuyu Shogun?
Sunlight pours into the room as I tap out this newsletter.
I'm hot and slide open the picture window to let in air.
A tiny fly wheels in lazy circles above my desk.
It is January 30, midwinter in Tokyo.
Fuyu Shogun, the Winter Shogun, is a Japanese phrase for
the rigors of the coldest season. This year it seems the
shogun has beat an early retreat. Snow festivals are scaling
back for lack of snow; shops catering to people come to ice
fish remain shuttered along the margins of lakes not frozen
over; department stores report an increase in clothing sales
year-on-year on the strength of sales of spring fashions.
According to the Meteorological Agency, the temperature
exceeded 10 degrees Celsius on 21 days through January 29,
as opposed to 10 days in the same period last year.
More unseasonably warm weather is forecast for February.
Already the ume orchards give off a sweet fragrance and the
cucumber trees are in bud. Although it is still midwinter,
the buds were are bigger than an infant's fist, and seem
set to open as early as mid-February.
You might enjoy these warm winter days, intoxicated with
the ume's cloying scent, transfixed by snowcapped Fuji in
the distance. But I am sobered by the thought that climate
change is perhaps permanent, that perhaps Fuyu Shogun belongs
to history as much as the last Tokugawa shogun, Yoshinobu.
As many as 15 years ago, the world agreed to reduce the
threat of the apocalypse of global warming. Ten years ago
many countries adopted the Kyoto Protocol, the first step
toward reducing greenhouse gas emissions.
Yet an increasing amount of heat-trapping gases are being
spewed into the atmosphere. Cold waves and heat waves,
floods and droughts alternately afflict regions of the
world, and typhoons and hurricanes wax in power and
deadliness. The United States denied global warming
from national interest, developing countries claimed
a right to economic growth, and China continued to consume
large amounts of fossil fuels.
Vice President Al Gore, the driving force in pulling
together an agreement on the final day of the bogged
down Kyoto talks, continues to circle the globe explaining
the danger of greenhouse gases. Coinciding with the positive
reviews of An Inconvenient Truth, Gore's documentary film
on climate change, wrong-headed world leaders have finally
awoken to the global interest.
Is it too late? Perhaps we are at the beginning of the end
of the meaning of unseasonable, a word that in a world of
topsy-turvy weather is doomed to obsolescence.
I catch and release in the sunlit garden the fly,
a tiny unseasonable wonder on a midwinter day.
---------- Burritt Sabin
*** So Fast Group Offers a Rare Glimpse into Japan's Logistics
and Telemarketing Business ***
Tour 1: Seeing is Believing!
The So Fast Logistics Warehouse Tour
Do you have parcels going missing?
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Then check out So Fast's cutting edge packaging machinery and
logistics solutions.
Remove the mystery from distribution in Japan.
See for yourself how it is done and rest easy in the knowledge
that your products will receive the treatment your customers
deserve.
Tour 2: See Japan's Largest Database in Action
with the So Fast Group Call Center
So Fast Group company, Landscape Corp, operates one of
Japan's most comprehensive call centers, with its database
of more than 95 million individuals and 7.5 million companies.
Does Japan know about your product?
Need to let Japan know about your product launch?
Come have a look and see how your message can be delivered
politely and efficiently. Landscape takes telemarketing
to a new level with its 30-strong calling staff,
backed up by the largest consumer database in Japan.
Please visit http://www.japaninc.com/sofast for more details.
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