Japan Travel KK signed a contract with Japan's largest bicycle rental company, DoCoMo Bike Share, for Japan Travel to become DBS' main (but not sole) marketing and sales partner for foreign inbound tourists.

Some countries have already been down this road - that of balancing thrills with spills. New Zealand pioneered jet boat rides at top speed through narrow and potentially dangerous river gulleys.

If there is one thing that alcohol and toy companies in Japan can be sure of, it's that their domestic sales in Japan will continue to shrink as the population greys and dies out.

With the recent DeNA crowdsourced content scandal, the online publishing sector in Japan is at a crossroads. Online content space is so crowded with ex-paper publishers, the bottom has fallen out of the advertising model.