By Michael Keferl -- The battle for wallet space heats up -- Japanese shoppers don’t get much for their money when it comes to major retail sales, especially compared to their American counterparts who can look forward to days like Black Friday, when retailers compete at dangerously low price levels. In Japan, customers are rarely rewarded if they shop around for a bargain. What they are rewarded for, however, is loyalty. Point card programs can give back 10-20% in store credits or gift offers.