By Philip Patrick
As an agnostic, I have never really felt comfortable with the whole “customer is God” philosophy. I know I’m supposed to feel charmed, but I can’t help experiencing mild embarrassment as I am showered with “welcomes” and “thank yous” and “I’ll be waiting for your next visits” by shop staff in Japan, often when I have only dropped into their store to get out of the rain. Basically, I don’t think I’ve really earned it.