JIN-473 -- A Crisis of Confidence

With Japanese consumers being swindled out of their yen and supplied with food made from sub-standard or expired ingredients, what effect has this had on their confidence? This week's newsletter looks at the crisis of consumer confidence and what the government is trying to do about it. Read Now

Terrie's Job Tips -- Being a Bilingual Assistant, Part II: Job Description

The role of a bilingual assistant is probably one of the most challenging, and yet rewarding, positions that someone seeking a quick path to more experience can have. In effect, it is the ultimate form of apprenticeship in that you get to work side-by-side on a daily basis with an expert in the field. Over time, you become knowledgeable and trusted, taking on greater responsibilities. In other words, being a bilingual assistant is a great training role.

Newsletter:

TT-476 -- IPOs an Endangered Species, ebiz news from Japan

The IPO market in Japan appears to be flatlining. Terrie looks at the social and economic reasons behind the downturn, and makes some suggestions as to how to breath some new life into small-medium enterprises in Japan. Read Now

Newsletter:

GW-304 -- The Hottest Gizmos and Gadgets from Japan

What's the latest SONY Handycam doing with 'Smile Shutter' technology? How can you put a piece of space exploration history in your ear? And the big question we've all been asking: What's up with the iPhone 3G in Japan, and how much will it cost us here?

July 2008 Issue

July 2008July 2008

On the Cover:

Healthcare Revolution
Bringing the medical mall to Japan

 

Marketing Special:
- The Japanese Ad Industry
- P&G
- Luxury Brands

July 2008
No. 78

 


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Message from the Publisher

Terrie LloydTerrie Lloyd Having a population that is able to screen out distractions means marketers have to come up with ever more devious, or in-your-face, means of marketing to their audience. My favorite place to see this marketing-versus-humanity evolution at work is in Shibuya. Whatever is new to catch your attention, you’ll see it there first.

Magazine:

Message from the Editor

Peter HarrisPeter Harris Dear Readers -- We took great pleasure in compiling and editing the articles in this month’s magazine, our first issue as a monthly publication for quite a few years. With marketing as our focus we offer articles covering a range of hot topics. Industry expert, Andrew Till, explains how to harness the latest eye-tracking technology to understand Japanese consumers and, we offer detailed case studies of Krispy Kreme and P&G.

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